正文翻譯

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(Why is Apple so expensive? | CNBC Explains)

美媒：嫌蘋果稅交貴了？加起來在美國區(qū)區(qū)二個月的房租而已！

This laptop, cell phone, tablet and headphones together cost more than $3,500.

筆記本電腦、手機、平板電腦和耳機的總價超過3500美元。

That's about the same as two and a half months rent for the average American.

這相當于一般美國人兩個半月的房金。

評論翻譯

原創(chuàng)翻譯：龍騰網(wǎng) http://www.ltaaa.com 翻譯：hzc54188@qq.com 轉載請注明出處
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Let's face it. Apple products have never been cheap.

讓我們面對現(xiàn)實。蘋果的產(chǎn)品從來都不便宜。

And the cost of some of its products has increased dramatically over time.

三十年河西，其一些產(chǎn)品的成本急劇上升。

Just look at how the price of the iPhone has increased over the years.

看看這些年來iPhone的價格是如何上漲的就明白了。

What started at $499 in 2007, now starts at $999.

2007年的起價是499美元，現(xiàn)在是999美元。

But Apple would argue customers are paying a premium for a reason.

但蘋果會辯稱，消費者支付溢價是有原因的。

In 2018, Apple's CEO Tim Cook defended the company's most expensive iPhone yet, saying "It's the most advanced iPhone we've ever done," pointing out it had replaced the need for other devices like a camera, video recorder and music player.

2018年，蘋果首席執(zhí)行官蒂姆·庫克(Tim Cook)為蘋果迄今最昂貴的iPhone進行辯護，稱“這是我們做過的最先進的iPhone”，指出它已經(jīng)取代了對其他設備的需求，比如 攝像機，錄音機和音樂播放器。

He argues creating the "most innovative product available" is "not cheap to do".

他認為，創(chuàng)造“最具創(chuàng)新能力的產(chǎn)品”是“比貴更貴”。

And Apple will never sacrifice quality for price.

蘋果絕不會為了價格而犧牲質(zhì)量。

So all that money you're shelling out for your new iPhone is, at least in theory, helping to fund future innovations like it.

所以，你為新iPhone花的錢，至少在理論上，都是為了資助未來的創(chuàng)新，美國再次偉大！

Innovation is what helped Apple earn its stripes.

創(chuàng)新正是幫助蘋果贏得成功的原因（5G？）

It's a phone, first and foremost, as you'd expect from the iPhone.?

首先它是臺手機，這是你對iPhone的根本期待。

So you've got all your contacts on there but it's different to most mobile phones, it syncs with your computer.

它存著所有的關系，但它不同于其他手機，還能和你的電腦云同步。

The original iPod and the iPhone have both been touted as products that changed the world.

初代的iPod和iPhone都被贊揚是改變世界的產(chǎn)品。

When the original iPod came out in 2001, it cost $399, a staggering price for a personal music player at the time.

當最初的iPod于2001年問世時，它的售價為399美元，當時的個人音樂播放器價格驚人。

You get the idea.

你知道這是個陽謀。

Suddenly you're locked into Apple's ecosystem, which some experts say has allowed the company to increase prices faster than its competitors.

頃刻之間，你被鎖定在蘋果的生態(tài)系統(tǒng)中，一些專家說，這使得蘋果能夠比競爭對手更快地提高價格。

Think of it like Apple sort of having a monopoly on a customer's digital life.?

可以說，蘋果獨斷了消費者的數(shù)位生活。

The iPhone, which debuted in 2007, would ultimately replace the iPod, and this was responsible for even more impressive growth.

iPhone在2007年首次亮相，最終將取代iPod，而這將帶來更令人印象深刻的增長。

Worldwide shipments of the iPhone increased year on year until it reached its peak of 231 million in 2015.?

iPhone之全球出貨量同比增長，直到2015年達到2.31億部的高峰。

That's more iPhones than there are people in most countries.?

這數(shù)量可是比許多國家的人口數(shù)還多。

But, now there's some concern around Apple's ability to continue innovating, and even some signs that it's growth and industry dominance is under pressure.

但是，現(xiàn)在人們對蘋果繼續(xù)創(chuàng)新的能力有些擔憂，甚至有跡象表明，蘋果的增長和行業(yè)主導地位正承受著壓力。

You see, Apple hasn't been able to surpass that iPhone peak ever since.

你看，從那以后，蘋果再也沒能超過iPhone的巔峰。

And profits have begun to fluctuate too.?

蘋果的利潤也開始上下波動。

So, why the peak??

為什么達到頂峰就上不去了？

Well, it's part of a larger trend we're seeing across the entire industry.?

這得歸因于我們在整個產(chǎn)業(yè)里所經(jīng)歷的大趨勢。

And while it's been met with some success, it also faces serious competition.?

但即便有所收獲，蘋果也面臨到激烈的競爭。

Ironically, the sheer expense of Apple products has hurt sales in countries like China, India, Brazil and Turkey, emerging markets the company desperately needs to keep growing.?

諷刺的是，產(chǎn)品定價沖擊到中國、印度、巴西、土耳其的銷量，這些都是蘋果非常需要擴展的新興市場。

Premium smartphone prices have been rising across the board, but compared to its competitors in China, iPhones cost a lot.?

頂級智慧型手機的價格不斷上揚，全球皆然；可是相較于中國其他競爭對手， iPhone真的很貴。

That same year, Apple announced it would no longer report units sold of iPhones, which Wall Street interpreted as a likely sign of more declining sales.?

同年蘋果宣布將不再公布iPhone的單位銷售量，《華爾街日報》解讀為銷量進一步減少的跡象。

At the end of the day, most experts agree that Apple needs to come up with new innovations, and not just raise prices in order to hold onto its place as one of the world's most valuable companies

最終，大多數(shù)專家一致認為，蘋果需要創(chuàng)新，而不僅僅是提高價格，才能保住它作為世界上最有價值的公司之一的地位。