Case 情景題：What do you think about POP MART's business? If you are the CEO,

what's strategy to help the company grow?

注意事項(xiàng)：

1. 今天的題目其實(shí)已經(jīng)給了大家一個提示：先聊對公司的看法，再講如何精進(jìn)。

2. 聊聊對公司的看法，通常包括：商業(yè)模式介紹，獨(dú)特在哪里，未來前景如何，

機(jī)遇與挑戰(zhàn)。加粗的兩部分是最重要的，可根據(jù)時長選擇重點(diǎn)講述。如何提

升收入或者給公司的建議，就是如何抓住機(jī)遇，應(yīng)對挑戰(zhàn)的細(xì)化。

3. 這類問題往往需要同學(xué)們有清晰的問題分析框架，多多關(guān)注時事熱點(diǎn)，尤其

是今年金融市場起伏波動較大，熱度話題不斷，最好保持關(guān)注。在面試時遇

到相關(guān)問題不要被問到。

示例:

A good business spoiled by excessive enthusiasm is my opinion. Blind box is a smart way of selling small toys, the mystery inside the box is deadly attractive to generation Z. Yet, Molly, the most popular IP of POP Mart is a guest of the company. The lack of self-created IP will lead to either high contract fee with IP offerors which squeezes POP’s profit, or decreasing attraction to consumers. Capsule toys of Japan has proved the conclusion above.

So, if I were the CEO, I would

1, be low-profile and take POP Mart out of

2, start to build the IP World of our own. For example, traditional chinses culture is a good choice to start with;

3, Cooperate with animation and film companies. Turn our toys into live characters that can resonate with people. This will not only increase customer loyalty, but expand our potential consumers from young ladies to all film fans.